Launched in 2014, The adidas HomeCourt concept brings the spirit of sport to retail, creating a place where consumers can feel the energy of the game, the thrill of the event and the frenzy of the fans.
TRC have worked closely with the Adidas Global Retail Environments (GRE) team for approximately 2 years to help bring all aspects of the concept implementation together.
Initially the TRC VM team worked with GRE Team to design and develop the VM strategy for the concept. This included input into the store layout and fixture design to ensure that the desired merchandising principles could be achieved. The TRC VM team then worked with the adidas GRE team on the initial prototype fixtures, to merchandise them and identify any modifications required.
Once the concept was finalised the TRC Design team and VM team were tasked with creating 3 comprehensive manuals:
As well as providing comprehensive written support, the TRC VM team were on hand to assist the adidas team with the opening of the world’s largest Homecourt store, the Adidas Brand Centre in Bejing and the first UK Homecourt store in Bluewater.
TRC were thrilled to be so thoroughly involved in bringing such a fantastic retail concept to life.