Working with the adidas NEO team TRC develop the monthly window concepts for the NEO stores.
Our objective is to ensure the creative ideas are fresh, relevant and commercial whilst maintaining a practical approach when considering implementation for the store staff.
We explore creative ideas with the NEO team and visualise several conceptual windows before finalising the design.
Once the final design is agreed we manage the prototype manufacture process and the implementation of a mock up window for the adidas NEO team to approve and give final sign off.
The final stage of the process is to develop production specifications and implementation guidelines so that the window concept can be executed consistently across Neo stores worldwide.
“TRC stands for 100% creativity & professionalism, excellent output & a valuable partnership. Working with this team means always to be on track.”
Adidas Global Retail Environments/Retail Communication