Christmas Window Inspiration
With only 12 days left until the big day, Christmas shopping is well underway. In the run up to Christmas, retailers in London unveil festive, sparkling window displays to entice customers into their stores. Over the past few weeks, when in the city, we’ve been looking at plenty of window displays to find out which ones inspire us the most.
We’ve noticed some recurring themes throughout the windows, executed in differing ways, but prominent across many of them.
The use of glitter panels, and sparkling backdrops seem to be a “must have” to create a festive, wintery and Christmassy feel.
Christmas trees are a staple, but not all are the traditional trees you’d expect…. geometric trees, trees made from Polaroid’s or coffee cans, the Christmas tree has had a retail revamp!
Digital screens frequently appear showing crisp clear footage of fashion shows and TV commercials, extending the above the line marketing straight into the stores.
Bringing the inside outside, the window themes are continuing out on to the facade of the stores, with foliage and lighting falling and spilling directly on to the street, creating a memorable and complete customer journey.
Here are some of the window displays we’ve been drawn towards whilst walking through the streets of the London…