London sports brand mannequins by Franky


Being part of a company that has global clients gives me the opportunity to visit various stores and high streets all over the world.

This summer I have been asked to look at Sports brands and retailers across London to see what is hot right now!

I noticed that most of them invest in category specific mannequins.

I also liked these new sports retailers, Zakti, Descente, Ron Dorff and The Body Studio at Selfridges.


Franky Farra-Frond – Assistant VM Manager