Out & about - Spring windows
The sun was shining, it was bright and warm, there was no snow and it actually felt like Spring for a change! So it was a perfect day to go out and about in central London to see what the retailers were up to.
The most noticeable trend was the use of pot plants – many retailers were displaying greenery in their windows continuing this theme in store which instantly delivered a fresh feeling about the brand.
L’occitane in Regent street was impressive and housed hundreds of plants beautifully displayed around the store with hanging roses creating a centre piece chandelier. The ‘product bar’ and café showcasing the perfect example of stores offering the ultimate 'customer experience'
Floral, prints and cut outs were also a popular theme...
Digital remains a big part of window display schemes. Screens were noticeably more popular within the high street brands however, some of the luxury brands had also included them in their displays. We loved the clever use of screens inside the watches in the Fossil window.
A window that stood out was the Anya Hindmarch store on Sloane Street, which was boldly dominated by the new Chubby range of hand bags. Thw window links to the 'Chubby hearts over London' design project.
The simple use of two elements, the product itself and a full-window-frame installation of blow up letters spelling ‘CHUBBY’ along the entire façade of Wilbraham Place in matching product colour ways caught our attention and interest from afar. Simple and effective.
The remaining windows were filled with product on blow plinths in the same style as the lettering.
There were new product launches for the season...
Diesel 'JoggJeans' – “Made to run away. Look like denim and feel like jogg”
Acics had robots moving the new footwear – Hyper GEL – Kenzen
Nike had a colourful, bold display installation for the Air Max 270. The scheme was carried out across the whole store.
Liberty’s Celebrating Equality’ through Mary McCartney’s lens showcases eight extraordinary women who have made the difference in today’s worlds of culture, fashion and commerce – their contributions edging us closer to a diverse and equal society.
Inside the store was very vibrant. Classic silk prints were beautifully displayed next to the covered deer props and other accessory merchandise.
Selfridges 'Radical Luxury' campaign continues – with its windows reflecting the questions with its wiondows reflecting themes that consider the concentration and dilution of luxury today.
Harrods celebrated their Peter rabbit collaboration alongside luxury Easter eggs and striking displays from Balenciaga, Tech Marino, Dior & more.
Mirella Docherty - Visual Manager & Hein Krug Retail Designer