Animal Watch POP


Animal appointed TRC to design a range of watch holders and POP stands to present their new collection of watches for their own stores as well as wholesale accounts. The range had to include a small tray unit, and counter top display unit and the larger freestanding display unit, along with a POS unit to highlight a specific style.

Our challenge was to ensure they were economical to produce whilst highlighting the features and benefits of the watches and that they stood out against the competition.

TRC worked up initial sketched ideas for four different concepts into 3D visuals for Animal to show to their markets and partners. All four concepts referenced the brands surfing and action sports heritage or the watch construction in some way; either through the material palette of plywood, concrete and knurled metal or the form of the stand itself, creating a dramatic layered wave.

The chosen concept was then taken forward into production by Animal themselves.