That Al Salasil - Savanna Store Design Concept


TRC were approached by retail brand management company That Al Salasil, to design and develop a new premium multi-branded kid’s retail concept.

The brief called for a concept that would deliver a retail environment that would be flexible, simple and premium but also somewhere fun.

Design inspiration led to the adaptable and developing eco-system of the African Savanna and its many animal inhabitants. From this, TRC created a geometric and modular design that allows flexibility and adaptability of all fixtures and furniture. This creates the opportunity to seasonally change the layout of the store and provide a fresh presentation of brands.

An inviting and luxurious facade where street meets the Savanna, first attracts the consumer and encourages interaction with a large geometric tree.

The faceted materials continue into the store where you first meet one of the many 3D animal characters.  Like the animals of the African Savanna, all the characters are important to create a dynamic environment to explore.

Interaction is what makes ‘Savanna’ such a distinctive store concept, and the central geodesic Dome being the main attraction. Designed to mirror the African Savanna, its safari tent like structure adds impact and theatre, drawing customers through the store.

The luxury gloss white and gold materials of the fixtures and furniture, allow for simple presentation of product, whilst the modularity is in keeping with the geometric design.

This unique consumer journey ends with a visit to the cash desk. Designed to reflect a playful elephant emerging from a waterfall, it carries on the theme of fun and interactivity. With so much to occupy the senses in the Savanna store, the large and brightly coloured elephant and the glass cubes echoing falling water, ensures it is easy to navigate to your final purchase.

After we at TRC had completed and handed over the final retail design concept to That Al Salasil, they then worked with D4R for the production and installation of their first Savanna store, which is now open in the prestigious Avenues Mall in Kuwait.