ECCO Prime Store Wayfinding - Zurich


As part of our ongoing global VM support for Ecco we were asked to design and develop store directory signage for the new Prime concept store in Zurich.

The signage needed to be refined and functional helping to enhance the navigation as part of the overall customer journey.

The store directory concept is based on an inspiration image which makes use of various sized thin framed ‘canvasses’ displayed in a loose arrangement that carry the numeral and text information across all the frames. The design carves up the graphic elements where they cross over borders.

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Drawings showing the size and lay out for each signage were produced along with CG visuals showing the execution from a customer perspective as they embark on their journey through the store.

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Each floor has a unique arrangement and execution whilst the black metal frames compliment the  current fixture system enhancing the look and feel of this premium store concept.