ECCO challenged us to create a premium window concept design for their Shape campaign landing in A/W’19 for 3 brand stores and the department store Ahlens.
The scheme needed to be adaptable in order to fit the 4 very different sized windows and in Ahlens the campaign was to be refreshed mid-scheme.
Digital content was a key focus for us to include in the ECCO stores and the brand provided some strong campaign content that we integrated into our design to create bold and impactful windows.
The project team consisting of retail designers and VM experts initially focussed on creating mood boards for 4 different concept executions through a process of sketching and creating visuals in 3D Max.
A selection of components were created onto which different textures could be applied and they could develop a principle that could be applied across all 4 windows.
ECCO then chose their preferred concept which was then worked up in more detail and a final pack handed off to the brand after we had briefed their local marketing agency who would be producing and installing the windows in the 4 different locations.
Four concepts were presented, 2 of which are shown below.
Examples of the window renders and final images of the installed scheme in the four windows.
Installation went without hitches, on budget and on time.