Offering a fully integrated service across retail design and visual merchandising is what sets us apart from the rest.
Two decades on, our purpose and values remain the same, to provide solutions for our clients, specific to their needs, that help them deliver the best possible results.
It’s our people that make us a success (a cliché but true!)
Between us we have an eclectic mix of talents and interests that helps fuel our creativity for retail and design.
We’re all passionate about what we do and love to meet new people.
It’s our people that make us a success (a cliché but true!) Between us we have an eclectic mix of talents and interests that helps fuel our creativity for retail and design.
We’re all passionate about what we do and love to meet new people.
We provide a fully integrated service from a retail concept design through to Visual Merchandising tools and training.
We design & develop bespoke retail solutions from concept to reality
We can help you with…
We provide a complete service from site survey, store planning, fixture ordering through to implementation guidelines.
We can help you with…
We can support you to define & implement a clear VM strategy with ongoing support & refinement to maximise visual & commercial success.
We can help you with…
We develop and create bespoke training programs for all levels and functions within a business.
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We design, develop and create tools, using appropriate media, to optimise usability
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Using a balance of creative and commercial thinking, we join the dots together to deliver a red thread consumer journey.
We look, listen, research, experience and benchmark in order to make sure that we truly understand your brand when creating a strategy
We use our knowledge & experience to shape each project ensuring that we involve you every step of the way so that we can develop an innovative solution that’s right for your brand
We test our recommended solutions, so that we can adapt, make refinements as we learn and overcome challenges in order to ensure successful implementation
We manage every detail in order to implement with success, ensuring that we lead by example and develop practical skills with supporting tools so that everyone involved is clear about the role that they play
We measure and monitor the performance of our solutions so that we can continually evolve and make fact based decisions about improvements that deliver sustainable growth
Post installation we provide ongoing support to keep the RSM spaces refreshed to maximise visual and commercial success. We have a programme that includes regular visits to Key RSM spaces across the globe.
Our visits include meeting the local Reebok team, retailers and store staff to understand the current performance then identify challenges and opportunities. We provide them with practical visual merchandising support, coaching and training if needed.
During a market visit we take time to benchmark Reebok vs. the competitors so that we understand the local conditions.
Following a market visit we’ll provide a detailed report and action plan back to the local & global Reebok teams.
Working with Reebok on the winning RSM formula we have seen some great achievements, from increasing sell out to winning additional or more premium space within the stores. When there is a collaborative approach across both the TRC and Reebok teams we achieve both visual and commercial success.
“TRC are more than just our retail agency, they have become an extension of the Reebok family. They are an agency built on knowledge, creativity and passion and are a true pleasure to work with. TRC not only deliver creative solutions to complex problems, but they deliver solutions that drive sales.”
Ryan Clinkscales
Global Director of VM
Reebok
“The shape campaign has had excellent sell through and we look forward to seeing the next window campaign we designed when it's installed in October.”
The key to success of the new VM strategy was the hands on training & development workshops that we ran across all levels of the business in order to build a strong foundation of knowledge.
Since the initial implementation roll out we have been continuously running practical training and coaching sessions to sustain momentum, so that everyone within the business understands why and how they can implement the new VM principles.
We have also conducted Train the Trainer sessions in order to ensure that teams cascade their knowledge across the business, ensuring it is spread as wide as possible becoming an ECCO way of life.
A truly integrated and collaborative process, we have taken all our learnings from the VM implementation across the own retail stores and are now adapting the VM strategy for other retail channels and concepts, ensuring the ECCO consumer experiences a clear defined shopping journey wherever they are.
"TRC have become an integral part of a key strategic initiative to drive the enhanced performance and visual improvement of ECCO stores and conceptual spaces across the Europe and Middle East region.
The TRC team have brought passion, creativity and expertise, with the positive results over a sustained period of time proving the worth of the partnership.
Their ability to engage all levels of both ECCO and partners organisations including Senior Management, Store Design, VM, Sales and Store staff has added huge value, where it feels that we have a partner understanding, working passionately and delivering for the best interests of the brand”.
Glen Wilkinson
Buying and Merchandising Director EMEA
ECCO
“TRC helped us design and build our new concession in Harrods. Opening our only Linn-owned concession and London flagship store was a brand new project for us, but Hein and Matt really took the time to understand our brand and our objectives for the concession by visiting us and experiencing one of our hosted events. In addition, as we are not based in London, TRC met with Harrods to develop the design and discuss fixture requirements which was key in us achieving our deadlines. We had very strict brand guidelines to work to, but TRC made sure elements of our brand still stood out in the department. Hein showed excellent attention to detail in all the concession designs and fixtures that he created, which really helped us understand how we could make best use of the space. We are very pleased with our concession and all the support we received from TRC both pre and post launch. Thank you very much for all your help.”
Emma Shaw,
Project Manager
LINN
The faceted materials and geometric shapes continue into the store where you first meet one of the many 3d animal characters. Like the animals of the African Savanna, all the characters in the store are important to create a dynamic environment to explore. The 3D animals provide pops of colour and visual breaks to the store layout, they are also fully interactive.
Interaction is what makes ‘Savanna’ such a distinctive store concept, and the central geodesic dome being the main attraction. Built to mirror the African Savanna, its safari tent like structure adds impact and theatre, drawing customers through the store.
With traditional games built into the interior, an interactive floor projection provides hundreds of games. Parts of the exterior are used as a visual merchandising tool. The central geodesic dome delivers a unique social experience that will engage and excite customers.
The target consumer has a taste for high end International fashion, therefore the design of the fixtures and furniture enable a clear definition of each brand. The luxury gloss white and gold materials allow for simple presentation of product, whilst the modularity is in keeping with the geometric design.
This unique consumer journey ends with a visit to the cash desk. Designed to reflect a playful elephant emerging from a waterfall, it carries on the theme of fun and interactivity. With so much to occupy the senses in the Savanna store, the large and brightly coloured elephant and the glass cubes echoing falling water, ensures it is easy to navigate to your final purchase.
A cross functional team of visual merchandisers and retail designers ensured the success of the project from start to finish.
“The store, with its eye-catching design and charismatic geometric animals continues to attract, excite and engage with both children and parents alike.”
After the initial concept feedback and refinements we travelled out to China to work with their prototype store.
We experimented with the new fixtures and store layout using the current product assortment.
Then we worked together with Global and the local VM’s to create a range of VM principles as well as identify if any additional hardware or adaptations were required.
On our return, we met with the manufacturer for a detailed prototype review.
All of our learnings were shared with the manufacturer so that they could find cost effective adaptations in order to ensure the retail concept provided a commercial solution that presented the brand with visual impact.
We then created 2 guidelines, the Concept store planning manual and the VM user guide.
Our VM and 3D teams worked together to create highly visual, clear and easy to follow guidelines. Ensuring accurate visuals in both guides, that strictly followed the space layout and VM principles agreed when working in the prototype store in China.
The detailed store planning manual enables the APAC region to plan their own stores during rollout, with us providing a remote checking service to assist with the fixture ordering process.
A truly integrated and collaborative process, from seeing the initial prototype set ups in China, being hands on and merchandising the spaces, followed by a detailed prototype review meeting, planning the spaces, and creating the VM and Planning manuals for the markets.
“Having worked in the environmental/store design industry for well over 25 years, it has always been important to me to have great business partners to bring the projects I work on to successful ends. TRC has been one of those partners to me and Reebok. Their expertise, professionalism, and commitment to my brand are second to none.”
Peter Quagge
Director of Global Environment Design
Reebok
During the development our VM team looked at selected OB stores, product range and VM principles in order to benchmark vs. competitors.
The design team then created initial sketches, mood boards and sample materials were collated ready to propose to the brand.
Our first concept design was tested and refined using the Notting Hill store.
Store planning services provided:
• Surveys
• GA’s
• Elevations
• 3D Renders
• Virtual reality
To date we have completed 117 projects that include: own retail stores, sis, pop up, showrooms, offices, exhibition stands & retail guides.
We are pleased to have designed these recently opened Orlebar Brown ‘Around The World’ stores
Dubai, St. Tropez, Cannes, Bondi, Milan, Miami, Bodrum, Cancun and St Barth.
Spaces opened in premium retailers: Harrods, Selfridges, Saks, Printemps, Liberty, Holt Renfrew, Galleries Lafayette, Bloomingdales and Bergdorf Goodman
“TRC have been our preferred partner for store planning and retail design for 7 years, providing store planning packs for 100+ projects around the world. They take time to understand our needs, getting under the skin of our brand and always provide a professional yet personalised service. They never fail to deliver, regardless of time-frame and resource.”
Ed Swan
VM & Planning Manager
Orlebar Brown
The design needed to showcase the product and draw direct influence from the ‘Hero’ print as well as allude to an Indian temple architectural style, pattern and feel.
After initial research, the team started to generate some design ideas based on the scalloped arches typically found in Indian temples.
Initial sketches and material sample boards were created and shared with the client.
The VM team were able to provide insight and guidance into how the product should be displayed which then directed us onto fixture heights and structure, whilst still respecting Harrods retail guidelines and standards.
We had to be mindful of the budget and limited installation time.
Printed 10mm Foamex panels presented itself as the perfect medium for the execution as it is lightweight and easy to manufacture.
The colour palette was drawn from the ‘Hero’ print as pale blue and crisp white.
All the components were manufactured, cut and printed in two short days and ready for the night install at Harrods. The install from unwrapping to completion was done in under two hours.
Due to the sell through rate being significantly greater than expected Harrods requested that the POP Up remained in place through to the New Year, 10 weeks in total, so happy client.
“We have been working with TRC for over a year and so far have been really impressed with their store planning services and project management. This Christmas they seamlessly managed our women’s pop up at Harrods from design and approval through to production and implementation. They delivered on time and on budget. They have a real passion for retail and are a great team to work with! I would have no hesitation in recommending them.”
Anna Haden,
Marketing & PR Manager
Derek Rose
A message from trc & how we are working during the Corona virus
Optimising sell in & global brand standards through Visual Merchandising tools
Things that have inspired us this month...
Visual Merchandising - Laying the Foundations
A message from trc & how we are working during the Corona virus
Optimising sell in & global brand standards through Visual Merchandising tools
Things that have inspired us this month...
Visual Merchandising - Laying the Foundations