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Reebok RSM

RSM Excellence “Driving brand awareness & growth”

TRC have been working with Reebok for 20 years. During that time we have been a key support for their RSM (Retail Space Management) Programme.

Focus on RSM is important to drive long-term growth, improve the brand image, resonate with the consumer and help get ahead of the competition.

Our holistic approach focuses on 4 key areas:

• Training & Development
• Space Planning
• Visual Merchandising
• Tool Creation

We design and run RSM practical training workshops for Reebok teams, however in order to maximise reach we have created a self guided online training tool.

The online training covers:

• Identifying space
• Consumer journey
• Brand visibility
• Merchandising to capacity
• Building product assortments
• Core VM Principles

This training provides everything that someone needs to know when working with the RSM process.

As Reebok’s global store planning service provider, we have expert knowledge of all of Reebok’s retail concepts.

We use this knowledge and insight when providing store planning support for both new RSM spaces and when updating existing spaces.

From time to time bespoke design solutions will be required for unique spaces as well as on site support for VM implementation.

Post installation we provide ongoing support to keep the RSM spaces refreshed to maximise visual and commercial success. We have a programme that includes regular visits to Key RSM spaces across the globe.

Our visits include meeting the local Reebok team, retailers and store staff to understand the current performance then identify challenges & opportunities. We provide them with practical visual merchandising support, coaching and training if needed.

During a market visit we take time to benchmark Reebok vs. the competitors so that we understand the local conditions.

Following a market visit we’ll provide a detailed report and action plan back to the local & global Reebok teams.

We create Reebok’s Global VM Tools and work together to define the Global RSM VM Strategy.

The core VM tool is a Global RSM VM User Guide. In addition we also create retailer specific VM guides that showcase their specific product within their space.

Both guides provide clear product planograms for the Reebok teams and retail staff to easily follow.

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Working with Reebok on the winning RSM formula we have seen some great achievements. From increasing sell out to winning additional or more premiumspace within the stores. When there is a collaborative approach across both the TRC and Reebok teams we achieve both visual and commercial success.
“ TRC are more than just our retail agency, they have become an extension of the Reebok family. They are an agency built on knowledge, creativity and passion and are a true pleasure to work with. TRC not only deliver creative solutions to complex problems, but they deliver solutions that drive sales.”
Ryan Clinkscales
Global Director of VM
Reebok