Together

It’s our people that make us a success (a cliché but true!)  

Between us we have an eclectic mix of talents and interests that helps fuel our creativity for retail and design.  

We’re all passionate about what we do and love to meet new people.

Tony Read
Managing
Director
Stacey Appleby
Account
Director
Matt Earley
Account
Director
Andie Bartlett
Business
Administration
Alison Barker
Business
Manager

Sebastian Pennella
Retail Designer
& Store Planner

Mel
Jones de Cisneros
Senior Visual Manager

Franky
Farra-Frond
Asst Visual Manager

Hein Krug
Senior Retail Designer & Store Planner

Cigie Florent
Visual
Manager

Vicky Eagle
Visual
Manager

Izzy Kalli
Store Designer &
Store Planner

Mirella Docherty
Visual
Manager

Clare Harman
Visual
Manager
Lee Diamond
Visual
Manager
Join
us
Tony
Read
Managing
Director
Tony Read
Managing Director
Stacey
Appleby
Account
Director
Stacey Appleby
Account Director
Matt
Earley
Account
Director
Matt Earley
Account Director
Andie
Bartlett
Business
Administration
Andie Bartlett
Business Administration
Alison
Barker
Business
Manager
Alison Barker
Business Manager
Sebastian
Pennella
Retail Designer
& Store Planner
Sebastian Pennella
Retail Designer & 
Store Planner
Mel
Jones de Cisneros
Senior
Visual Manager
Mel Jones de Cisneros
Senior Visual Manager
Franky
Farra- Frond
Assistant
Visual Manager
Franky Farra-Frond
Assistant Visual Manager
Hein
Krug
Senior Retail Designer
& Store Planner
Hein Krug
Senior Retail Designer
& Store Planner
Cigie
Florent
Visual
Manager
Cigie Florent
Visual Manager
Vicky
Eagle
Visual
Manager
Vicky Eagle
Visual Manager
Izzy
Kalli
Retail Designer
& Store Planner
Izzy Kalli
Retail Designer & 
Store Planner
Mirella
Docherty
Visual
Manager
Mirella Docherty
Visual Manager
Clare
Harman
Visual
Manager
Clare Harman
Visual Manager
Lee
Diamond
Visual
Manager
Lee Diamond
Visual Manager

Together

It’s our people that make us a success (a cliché but true!)  Between us we have an eclectic mix of talents and interests that helps fuel our creativity for retail and design.  

We’re all passionate about what we do and love to meet new people.

Tony Read
Managing
Director
Stacey Appleby
Account
Director
Matt Earley
Account
Director
Andie Bartlett
Business
Administration
Alison Barker
Business
Manager

Sebastian Pennella
Retail Designer
& Store Planner

Mel
Jones de Cisneros
Senior Visual Manager

Franky
Farra-Frond
Asst Visual Manager

Hein Krug
Senior Retail Designer
& Store Planner

Cigie Florent
Visual
Manager

Vicky Eagle
Visual
Manager

Izzy Kalli
Retail Designer
& Store Planner

Mirella Docherty
Visual
Manager

Clare Harman
Visual
Manager
Lee Diamond
Visual
Manager

Join
us

What we do

We provide a fully integrated service from a retail concept design through to Visual Merchandising tools and training.

Retail
design
Store
planning
Visual
merchandising
Training &
development
Tool
creation

Tool
creation

We design, develop and create tools, using appropriate media, to optimise usability
‍
We can help you with…

  • Retail Concept
  • Brand Standards
  • Mannequin Styling
  • VM Guidelines
  • Campaign & seasonal guidelines
  • Window concepts
Retail
design
Store
planning
Visual
merchandising
Training &
development
Tool
creation

Retail
design

We design & develop bespoke retail solutions from concept to reality

We can help you with…

  • Retail Concept design
  • Showroom design
  • POS design
  • POP design
  • Exhibition design
Retail
design
Store
planning
Visual
merchandising
Training &
development
Tool
creation

Store
planning

We provide a complete service from site survey, store planning, fixture ordering through to implementation guidelines.

We can help you with…

  • 2D plans and elevations
  • 3D printing
  • 3D visuals & fly throughs
  • Lighting & flooring plans
  • VR Visualisation
  • Store design & planning tools
Retail
design
Store
planning
Visual
merchandising
Training &
development
Tool
creation

Visual
merchandising

We can support you to define & implement a clear VM strategy with ongoing support & refinement to maximise visual & commercial success.
‍
We can help you with…

  • Visual audits & benchmarking
  • Consumer journey creation
  • Development & testing of VM principles
  • Assessing existing skills base
  • Implementation & roll out
  • KPI Tracking
Retail
design
Store
planning
Visual
merchandising
Training &
development
Tool
creation

Training &
development

We develop and create bespoke training programs for all levels and functions within a business.
‍
We can help you with…

  • Core skills workshops
  • Brand specific workshops
  • Skills Assessment
  • Store Planning principles
  • Implementation reporting
  • On the job coaching

How we work

Using a balance of creative and commercial thinking, we join the dots together to deliver a red thread consumer journey.

Status
quo
Design &
develop
Test &
refine
Implement
‍
Performance
‍

Status
quo

We look, listen, research, experience and benchmark in order to make sure that we truly understand your brand when creating a strategy

Status
quo
Design &
develop
Test &
refine
Implement
‍
Performance
‍

Design &
develop

We use our knowledge & experience to shape each project ensuring that we involve you every step of the way so that we can develop an innovative solution that’s right for your brand

Status
quo
Design &
develop
Test &
refine
Implement
‍
Performance
‍

Test &
refine

We test our recommended solutions, so that we can adapt, make refinements as we learn and overcome challenges in order to ensure successful implementation

Status
quo
Design &
develop
Test &
refine
Implement
‍
Performance
‍

Implement

We manage every detail in order to implement with success, ensuring that we lead by example and develop practical skills with supporting tools so that everyone involved is clear about the role that they play

Status
quo
Design &
develop
Test &
refine
Implement
‍
Performance
‍

Performance
monitoring

We measure and monitor the performance of our solutions so that we can continually evolve and make fact based decisions about improvements that deliver sustainable growth

Status
quo
Design &
develop
Test &
refine
Implement
‍
Performance
‍

A message from trc & how we are working during the Corona virus

Optimising sell in & global brand standards through Visual Merchandising tools

Things that have inspired us this month...

Visual Merchandising - Laying the Foundations

Seasonal Pop Ups #2

Seasonal Pop Ups

Three days, three cities...Reebok market visit

Getting the VM basics right!...

Tokyo Travels

Campaign Implementation...

The Christmas Customer Journey

A message from trc & how we are working during the Corona virus

Optimising sell in & global brand standards through Visual Merchandising tools

Things that have inspired us this month...

Visual Merchandising - Laying the Foundations

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