With such change and challenges within the retail industry right now a clear Visual Merchandising strategy is essential to ensure customers enjoy shopping in your store, understand and engage with your brand and ultimately make a purchase.
Spring Fair is the UK’s annual trade show for the home and gift industry. Housed at the NEC in Birmingham it offers retailers the opportunity to find new suppliers and inspirational products across it’s 2500 exhibitors.
The show has an exciting programme of free workshops, seminars and expert talks providing visitors and exhibitors with the necessary tools to achieve success in the modern retail environment.
Within the retail skills theatre programme, our Visual Managers Clare and Cigie were invited to present Visual Merchandising 101, an introduction to Visual Merchandising for those new to VM that included principles and techniques they could practically apply to help create a successful customer journey that drives sales.
Following these simple guidelines and principles below will ensure you are on the right path to
mastering Visual Merchandising…
At TRC we specialise in creating, developing and delivering Visual Merchandising strategies, along with the necessary tools and expert training to support your business needs. To see how we work with brands to strategically improve and support their VM, head to our work here.