Vicky's visit to the VM & Display Show 2018

On Wednesday 18th April (the hottest day of the year so far!) I headed into London to visit the VM & Display Show at The Business Design Centre. 

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This annual event is the only exhibition in the UK to be dedicated to Retail Visual Merchandising and Display so it's a great opportunity to gather some inspiration for upcoming projects and connect with people on a more personal level in this ever growing digital age.  

I haven’t been for a few years so I was keen to arrive and have a look around the visually stimulating and creative exhibition so I grabbed my obligatory welcome glass of bubbles and made my way to the Upper Gallery to have a good view of who was exhibiting!

 VM & Display show 2018

VM & Display show 2018

Viewing the floor I instantly knew I needed to go and have a look a the giant Flamingo to see what that was all about!  Staying on the upper level I started to make my way around the exhibition keeping an eye out for exhibitors we have in the past and currently work with, it’s a great opportunity in this relaxed, fresh environment to reconnect with people and to start up conversations with potential new suppliers.

 County DIsplay - VM & DIsplay Show 2018

County DIsplay - VM & DIsplay Show 2018

There was a hefty mix of material pallets at the show with natural and raw finishes, a fabulous and eye catching selection of mirrored and reflective surfaces, with lots of bold one colour brightly painted finishes. In my opinion, bright and boldly painted one colour finishes and mirrored reflective surfaces seemed to dominate the show, however this could just be me as I’m totally drawn to the shiny stuff!

 Display Logic - VM & Display show 2018

Display Logic - VM & Display show 2018

 VMG - VM & Display show 2018

VMG - VM & Display show 2018

 VGL - VM & Display show 2018

VGL - VM & Display show 2018

 VGL - VM & Display show 2018

VGL - VM & Display show 2018

 Pennant - VM & Display show 2018

Pennant - VM & Display show 2018

Flamingos were certainly a 'trend' this year and popped up everywhere! I made it to the giant flamingo centre piece and was pleased to see it was one of the companies we have a long standing working relationship with, I spent some time talking with Holly from County Display before heading back to the office to share my thoughts and findings. A great few hours out of the office!

 Hello Flamingo, County Display, Solus Lighting, Display Logic - VM & Display show 2018

Hello Flamingo, County Display, Solus Lighting, Display Logic - VM & Display show 2018

My main take away from the exhibition was the wow factor on the stands with GIANT centre pieces and animals playing a big part along with big bold colour pops and bright neon lighting.

 Echo House - VM & Display show 2018

Echo House - VM & Display show 2018

 Brilliant Neon, Applelec - VM & Display show 2018

Brilliant Neon, Applelec - VM & Display show 2018

There was also a lack of mannequin stands compared to previous years, with instead a greater focus on print, prop and digital companies. This confirms and reinforces the move to more reactive and cost effective solutions that ensure an instant impact in store and supports the experience driven approach that brands are focusing on right now.

 

Vicky Eagle

VM Manager